It can be difficult to stay competitive in an industry that evolves and changes as quickly as digital marketing. But with 2025 just on the horizon, now is the perfect time to reassess your strategy and identify areas where you can make changes.
13.12.2024
“Start your own business,” they said. “Become your own boss,” they said. “Determine your own hours,” they said. You did, and by now have discovered the gruesome truth beneath the platitudes. Would you change it? Probably not. Which is why we are here.
11.12.2024
The relationship between brain science and business strategy is becoming increasingly critical for effective leadership. Candace Pert, a renowned physiologist and biophysics professor, has shown that our mental and physical systems are inextricably linked, a connection she highlighted with her discovery of the brain's opiate receptor.
09.12.2024
Have you ever wondered if those little scraps of paper (or digital codes) hold the key to retail success? Imagine the thrill of finding a voucher tucked away in your wallet like a hidden treasure, only to discover it's a ticket to saving some serious cash. But for retailers, the real magic happens when they learn how to wield these mighty discounts in the role of vouchers in retail marketing, to attract bargain hunters and build a loyal customer base.
07.12.2024
In today's competitive business landscape, creating a positive work environment is crucial for attracting and retaining top talent. As senior HR leaders, we have the power to significantly impact employees' lives and boost overall organisational performance.
30.11.2024
According to statistics compiled by Business Support Club, businesses spend 7.8% of their marketing budget on building their brands and increasing brand awareness. Brand building comes in 2nd place after digital marketing, reinforcing the importance of establishing an online presence and boosting brand visibility.
29.11.2024
Imagine you have started building a small business from the ground up. Every detail is imbued with your heart and soul, and now you are looking for ways to grow bigger and reach a larger audience
23.11.2024
Each year, companies miss out on some of the brightest, most inventive minds because they’re just not set up to welcome neurodivergent talent. About 1 in 7 people are neurodivergent – from those with autism and ADHD to dyslexia and dyspraxia – each bringing fresh, often invaluable perspectives.
21.11.2024
Maddyness teams up with Net Zero Insights to uncover the latest trends in climate tech, showcasing 5 startups transforming our approach to carbon capture, removal and mitigation.
20.11.2024
The landscape of retail has undergone a seismic shift in recent years, with ecommerce emerging as a dominant force in the global marketplace. As more consumers turn to online shopping for convenience, variety, and competitive pricing, businesses must adapt their marketing strategies to thrive in this digital ecosystem.
16.11.2024
Before we tackle the concept of work/ life balance, let me quickly explain the concept of being fully booked. The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked). Rather, it’s a movement, a mission, an intention.
14.11.2024
Your story is your most powerful tool as an entrepreneur when it comes to confidence, authenticity and winning your dream clients.
11.11.2024
You've done it. You've taken that leap of faith, stepped out of your comfort zone, and launched your business. First of all, congratulations! That's no small feat, and you should be incredibly proud of yourself. But now, as you sit at your shiny new desk (or perhaps your kitchen table – we've all been there), you might be wondering: "What now? Where are all the clients I dreamed about?"
07.11.2024
Are you an entrepreneur facing challenges in managing finances? 90% of the startups fail within their first year because of poor financial management. As an entrepreneur, you must know how important it is to have some savings to fall back on in a crisis. You must have heard all about budgeting, paying off debt, and negotiating costs in business school.
02.11.2024