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Being able to identify a promising startup can reap some considerable benefits. I mean, who wouldn’t want to be able to identify the next Deliveroo or Uber The question is, how do you go about identifying these startups in a UK marketplace?
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Daniel Groves
01.03.2024
Recently, a new brand I’m associated with conducted an attribution study that returned a puzzling result. It had asked its customers where they had heard of the brand (which was relatively new), and a good-sized chunk of the respondents said they saw it on YouTube. However, the brand had never advertised on YouTube, nor had its products been reviewed in any substantial numbers on the platform.
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Jonathan Trimble
28.02.2024
I often get asked what a brand is. We all know the typical answer: a set of attributes, design and other associations that identify a company’s goods and services as distinct from others. But a better definition is this: a brand is money. It is a license to charge more, grow market share, forestall competitors, expand into new products and services, and weather downturns better than the competition.
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Jonathan Trimble
21.02.2024
Unlike in the movies, mistakes happen. Many projects are launched with the best intentions and end up missing the mark. I remember being told a story about a young leader who tabled his resignation after a project went wrong, costing the organisation $2M. His boss smiled at the resignation letter on his desk and replied: “Why should I let you go, when I have just invested $2M in your education?”.
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Frank Devine
19.02.2024
Wi-Fi in public places has become integral to our daily lives in an interconnected world. In coffee stores, airports, or department stores, getting free net access on the pass is basically accessible. However, with this convenience comes the qualitative risks that most users require for privacy.
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Kelly Mason
17.02.2024
A strong employer brand is a powerful tool for talent attraction and retention which reduces hiring costs. It tells job seekers about your company’s mission, values and culture. As a result, companies with compelling employer branding are more likely to find individuals whose preferences match what the company offers from the outset, and thus are more likely to stick around as a result.
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Molly Johnson-Jones
15.02.2024
Thanks to modern technological advancements, small businesses can level the playing field with larger organisations. With access to data storage, analytics, and automation tools, small-business owners can effectively run their companies and reduce the amount of manual labour required.
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Indiana Lee
13.02.2024
As a startup, you know the importance of people, with each and every one having an important and pivotal role to play in helping your business thrive, grow and stand out from your competitors. But what do you do when one (or more) of them aren’t motivated, when they’ve lost their mojo?
12.02.2024
With Founders by Founders - or #FBF - discover the exclusive list of what founders are reading, drinking, doing and wearing this month.
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Maddyness UK
27.01.2024
Known for its rich industrial and shipbuilding heritage, in recent years Newcastle-upon-Tyne on the North East coast of England has emerged as a hub for technology, creative industries, and academic excellence. This has made it an attractive destination for entrepreneurs and startups, especially in the energy and climate tech space, with Newcastle recently named as one of the best cities in Europe in 2023 for attracting foreign direct investment.
In partnership with British Embassy in Paris
23.01.2024
In today’s fast-paced business environment, the efficiency of the working process within a team has a significant impact on the organisation’s overall success. Elkhan Shabanov, a CEO at Digicode, Americas, shares his thoughts about the importance of well-organised internal processes in achieving remarkable results for team members and clients by an innovative software development company.
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Elkhan Shabanov
19.01.2024
No business is immune from crisis, so business resilience needs to be a top priority for every company. But what can organisations do to withstand a crisis, respond well, and emerge stronger on the other side?
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Indiana Lee
18.01.2024
I believe we’re going through a once-in-a-generational shift of how businesses grow. The 2010s were about short termism, left brain immediacy and logic. But we have just been through/are living through a generational shift in culture, business, and technology.
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Josh Lachkovic
17.01.2024
The UK holds the coveted title of Europe’s top startup hub. We spoke to six French startups who shared what they learned from setting up shop in the UK
In partnership with British Embassy in Paris
16.01.2024
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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